On a recent afternoon, sitting by the pool and thoroughly enjoying the dryish breezes we’ve been experiencing of late, The Concierge and a similarly Club Street friendly, and marketing savvy, buddy were discussing the ClubStreet.com.sg village portal. Specifically, we were identifying the particular nuances and benefits that the online venue will provide for both business owners who list and the patrons who visit the site to look for more information on this little neighbourhood.
We came up with the following:
Firstly, raising the profile of this vibrant little part of Singapore – both as a drinking/dining destination and as a place to do business. There are an increasing number of ‘general’ businesses calling the neighbourhood ‘home’ – and by demonstrating that visitors can have several needs met while they’re here, we keep more money on the street!
Secondly, over the past 10 years, there have been any number of bars/restaurants and shops which have come and, sadly, gone — often in an incredibly short period of time. The Concierge has lived on Club Street for over 7 years, and knows first hand that the number one reason for this is due to a lack of clientele. Visitors and locals alike have a tremendous amount of choice – we need to ensure we’re shouting out loud and clear that we’re here and we’d love to welcome them to our establishment. Financial Success.
Finally, and in harmony with the second, the recent changes to the street itself, being closed on Friday and Saturday nights (and soon to be turned into a One Way), has meant we’re well situated to provide a truly unique experience for folks who come looking for a great night out. We can’t rest on our laurels, however, we need to keep the pressure up and a great way to do that is to ensure that when a potential customer googles ‘restaurant’ a number of sites (clubstreet.com.sg included) are pulling that business to Club Street.
We’re here to act in harmony with and pump up the volume of traffic to your existing websites, Facebook Pages etc. – ultimately bringing more business to your door.
Surely that’s worth a few $$ / month.